Short Film News (SFN) - Tribeca Enterprises announced that it has hired former Sundance Festival's director Geoffrey Gilmore as its Chief Creative Officer.

Gilmore, who will be responsible for Tribeca's global content strategy and will lead creative development initiatives, also joins the Board of Directors of Tribeca Enterprises.

Tribeca Enterprises is the New York-based media company founded by Jane Rosenthal, Robert De Niro and Craig Hatkoff that owns and operates the Tribeca Film Festival.

"I believe that Tribeca Enterprises is well positioned to develop a film organization that can create a new paradigm for the future," said Geoffrey Gilmore.  "The vision of its leadership, its structure and resources, and the track record of its brief history give me great excitement at the opportunity to join their enterprise.  I've had a wonderful nineteen years at Sundance and will always be grateful to Bob Redford.  For me this is a big decision, a huge change and an enormous opportunity."

Gilmore was responsible at Sundance for film selection, artistic direction and general festival management. He was a programming consultant for Robert Redford and the Sundance Channel since its inception in 1996, consulted for and helped build the Sundance Group and the Sundance Film Series.

Additionally, he created and directed the annual Sundance Independent Producers Conference and other major events and initiatives related to independent filmmaking and distribution.
 
Prior to Sundance, Gilmore served as head of the UCLA Film and Television Archive's Programming Department for 15 years.